Monday, 22 April 2024

Marketing Manager, Awareness at Takeda, China

17 September 2021 | News

Understand patient market research on the patient, understand patient typical symptoms, pain points & disease burden, develop a patient portrait

Job Description
Key Objective Raise disease awareness for target audience (patients and caregivers, physicians, authorities). Generate memorable content on patient story & disease burden, advocating with target audience through campaigns

    • Understand patient market research on patient, understand patient typical symptoms, pain points & disease burden, develop patient portrait; identify “key symptoms” patients seek help with, “key words” they search, “website” they visit often.
    • Generate content develop videos, articles on patient story, to advocate disease burden and impact to quality of life. Content is critical to ensure audience can remember key symptoms.
    • Online campaigns to target audience communication with target audience (potential patients and caregivers, physicians and health authorities) on social media and relevant symposiums
    • Regular market research to track disease awareness evolvement
Level of Education
Bachelor Degree or above, major in Clinical Medicine, Pharmaceutical or life science related,
Working Experience In Relevant Field
  • More than 10 years working experience in pharma industry
  • More than 5years’ experience on marketing brand owner roles
  • Experience in digital marketing, track record in building successful brand with successful campaigns, AD in FMCG (premium brands) or OTC (MM)
  • Strategic thinking and planning – Has a broad perspective able to pull together the varying elements and emerging trends into coherent, strategic view.
  • Strong learning agility and willing to embrace changes needed to adapt to new circumstances.
  • Strong cross-functional collaboration ability
Beijing, China
Shanghai, China
Worker Type
Worker Sub-Type
Time Type
Full time

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