Key Objective Raise disease awareness for target audience (patients and caregivers, physicians, authorities). Generate memorable content on patient story & disease burden, advocating with target audience through campaigns
- Understand patient market research on patient, understand patient typical symptoms, pain points & disease burden, develop patient portrait; identify “key symptoms” patients seek help with, “key words” they search, “website” they visit often.
- Generate content develop videos, articles on patient story, to advocate disease burden and impact to quality of life. Content is critical to ensure audience can remember key symptoms.
- Online campaigns to target audience communication with target audience (potential patients and caregivers, physicians and health authorities) on social media and relevant symposiums
- Regular market research to track disease awareness evolvement
Level of Education
Bachelor Degree or above, major in Clinical Medicine, Pharmaceutical or life science related,
Working Experience In Relevant Field
- More than 10 years working experience in pharma industry
- More than 5years’ experience on marketing brand owner roles
- Experience in digital marketing, track record in building successful brand with successful campaigns, AD in FMCG (premium brands) or OTC (MM)
- Strategic thinking and planning – Has a broad perspective able to pull together the varying elements and emerging trends into coherent, strategic view.
- Strong learning agility and willing to embrace changes needed to adapt to new circumstances.
- Strong cross-functional collaboration ability