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Sonova sees potential in Chinese market

19 June 2017 | News

Sonova, an internationally active Swiss company headquartered in Stafa, Switzerland, is pursuing a long-term growth strategy in the Asia-Pacific region.

Sonova, one of world's largest providers of hearing care solutions, foresees China as the greatest potential market worldwide and is determined on an ever closer cooperation in the years ahead.

Sonova, an internationally active Swiss company headquartered in Stafa, Switzerland, is pursuing a long-term growth strategy in the Asia-Pacific region.

China, in particular, is playing an increasingly important role due to the sale of hearing solutions via private specialist stores and chains.

Though one of the leading global markets, China still shows a vast potential in market penetration, the reports says, adding that an estimated 60 million people in China suffer from hearing loss, but a mere five percent own hearing aids.

Sonova's operation centers in China and Vietnam manufacture products for the entire world. The facility in Suzhou, China, was already producing around one million units of behind-the-ear hearing aids ten years ago. Now production has since increased several times over.

Developing and marketing hearing aids equipment and cochlear implants worldwide, Sonova recorded sales of 2.4 billion Swiss francs ($2.46 billion) in the 2016-2017 financial year.

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