Singapore, Jun 26, 2009: Aircraft Medical, a UK medical devices company, has signed five year exclusive agreement with Hansraj Healthcare to market and distribute the McGRATH Series 5 Laryngoscope, claimed to be the world’s first fully portable video laryngoscope, in India.

Headquartered in Mumbai, Hansraj Healthcare has more than 75 years experience in selling medical devices in India.

According to Aircraft Medical, the launch in India represents another step in the internationalization of the McGRATH Series 5 and follows on from the successful launch of the product in a number of international markets since 2006. The company will be announcing further international launches during the course of 2009.

David Bowie, Head of Sales & Marketing, Aircraft Medical, said, the launch of the McGRATH Series 5 in India represents a significant opportunity for Aircraft Medical. With steady growth in GNP, population numbers and standard of living, India represents one of the most promising markets for medical devices.

Sadhna Nayyar, Managing Director of Hansraj, said, “The McGRATH Series 5 compliments the existing market leading products in our portfolio. Furthermore, our sales representatives have relationships with all anesthesia and critical care clinicians in India. India is an attractive market for global medical device companies, the healthcare market in India is developing rapidly with healthcare funding available from both government and private institutions. We look forward to leveraging our unique relationships with key decision makers in all major government, private and military medical institutions to develop the market for Aircraft Medical’s products in India, and establish the McGRATH® Series 5 as the benchmark for excellence in airway management.”

Under India’s National Health Policy, total healthcare expenditure is set to rise from $45.7 billion in 2009 to $60.9 billion by 2012. Several favorable factors such as economic growth, free market environment, a developed industry and investment in health infrastructure are driving increased demand for high quality medical devices. The Indian market for medical devices was valued at $2176 million in 2009 and is expected to reach $4944 million by 2012.