Singapore, Mar 26, 2009: PURE Bioscience, creators of the patented silver dihydrogen citrate (SDC) antimicrobial, announced that it has licensed a distributor for its hard surface disinfectant in India under the brand name Enviroguard through Colorado-based Global Endeavor and its subsidiary Pure-Enviro Biotech in New Delhi in India.

Enviroguard has been approved by the Central Insecticides Board and Registration Committee of the Directorate General of Health Sciences. This approval allows Pure-Enviro Biotech to immediately market its SDC-based Enviroguard disinfectant in India.

Mr J.W. Cook, CEO, Pure-Enviro Biotech, said, “With more than 1.1 billion people equaling 17% of the world population, India is the most populous democracy in the world. The Delhi metropolitan area alone has more than 17 million residents, and we see a serious need and incredible potential for Enviroguard as a solution to multiple public health issues, including hospital disinfection, food safety and periodic outbreaks of bird flu.

He further said, “The products currently available in India which work to combat the potential dangers of human pathogens simply cannot compare to the safety and efficacy of Enviroguard. We are launching Enviroguard initially in New Delhi and the surrounding areas and intend to broaden distribution to other regions by leveraging our anticipated success in the capital city.”

Mr Michael L. Krall, President and CEO of PURE Bioscience, said, “Obviously, establishing a distributor in India represents a significant milestone in our quest to create a new worldwide standard in disinfectants. Early feedback from Pure-Enviro Biotech leads us to believe that its political contacts and established business channels should lead to initial revenues during the current fiscal year.”

Pure-Enviro Biotech’s SDC-based Enviroguard disinfectant carries a 30-second kill time on standard indicator bacteria, a 24-hour residual kill on standard indicator bacteria, a 2-minute kill time on some resistant strains of bacteria, a 10-minute kill time on fungi, a 30-second kill time on HIV Type I, and a 10-minute kill time on other pathogenic viruses.