Singapore, Oct 22, 2009: Micro Imaging Technology has announced that Malaysia's Biotek has purchased its first MIT 1000 System. MIT recently signed Biotek as its Distributor for Malaysia and other Association of Southeast Asian Nations (ASEAN) which includes Indonesia, Singapore, The Philippines, Thailand, Cambodia and others.

 

Biotek is a premier distributor in the food protection market and distributes products that are complementary to the MIT 1000 Rapid Microbial Identification System. "Our sales strategy is to demonstrate the features and benefits of this System in typical applications, enabling prospective clients to immediately understand its value. We have found this approach produces much faster sales than other traditional methods," stated Biotek's Director, Mr WC Fong. "We are pleased to add the MIT 1000 System to our product portfolio. Its rapid test time coupled with its low operating cost will be attractive to many of our customers."

Biotek will demonstrate the MIT 1000 System in December at the International Congress of Malaysian Society for Microbiology and will conduct various local hands-on workshops with the MIT 1000 System.

"Adding Biotek to our distribution network provides MIT with sales channels throughout the major countries in Asia. MIT already has distributors in China, Taiwan, South Korea, Japan, and Vietnam," said Mr John Ricardi, MIT's Executive Vice President. Mr. Ricardi further stated, "Our commercialization plan remains on track and we plan to add other key sales channels and a global contract manufacturer in the near term."