Singapore, July 22, 2010: According to the International Diabetes Federation, there were a staggering 185.5 million diabetics globally in 2009, with Asia Pacific accounting for 76.5 million of them. Out of this, Malaysia contributed 1.33 million diabetics, of which only 0.6 million were diagnosed.

While the diagnosed population presents a sizable market for continuous blood glucose monitoring systems, the considerable untapped potential of the market deserves attention. New analysis from Frost & Sullivan , Malaysian SMBG Devices and Strips Market addresses the dynamics of the sales of self-monitoring blood glucose (SMBG) meters and test strips in Malaysia. The market is divided into hospital and retail segments. It provides insights and forecasts of market size, unit shipment, and price trends.

In acknowledgement of the large proportion of the population yet undiagnosed or adequately treated for diabetes, the health authorities in Malaysia have made it their priority to improve diabetes management and prevent diabetes-related complications. As the awareness of diabetes is significantly low, especially in rural areas, it is challenging to promote self-monitoring among patients as part of the diabetes management project. However, the government is making a strong effort to raise awareness by launching campaigns such as 'Protect Your Kidneys -- Control Diabetes' and 'Malaysia Brings Diabetes to Light.'

"One of the initiatives by the health ministry to improve the management and control of diabetes is the introduction of blood glucose (HbA1c) testing and the use of a diabetes card for continuous monitoring," says Frost & Sullivan analyst Ms Jennifer Lau. "This is expected to give a substantial boost to the market."