Singapore, Aug 20, 2010: Renhuang Pharma, a manufacturer and distributor of botanical products, bio-pharmaceuticals and traditional Chinese medicines in China, has announced that the State Intellectual Property Office of China recently granted the company patent protection for the product packaging design for its Compound Honeysuckle Granules, one of Renhuang's leading Traditional Chinese Medicine Products. The patent term is 10 years.

The package design of Compound Honeysuckle Granule is unique and instantly recognizable with an array of bright colors. The packaging features images of the plants which form the key ingredients of the remedies, reminding consumers that the products are all-natural, plant-based products.

Design patents are one of three patent categories available under Chinese patent law and are awarded to recognize a unique shape, pattern, or a combination of the two, in an industrial application. A design patent can strengthen brand value by protecting a valuable item of intellectual property (IP). The company now holds a total of four patents for packaging designs, and intends to seek patents for other proprietary designs by 2011.

"We are very happy that SIPO has awarded us patent protection on the packaging designs for Compound Granule Honeysuckle," said Mr Shaoming Li, chairman and chief executive officer of Renhuang. "Our unique and eye-catching designs are an important element of our marketing effort and improve our brand recognition. These patents will permit us to secure our valuable IP."