Bangalore, Mar 11, 2010: Broadcom, a US-based semiconductor maker has embedded its communication chips with Bluetooth system-on-a-chip (SoC) solutions to enable mobile phones (and other devices) to wirelessly track and monitor health and fitness indicators.

Broadcom's implementation of the Bluetooth Health Devices Profile (HDP) helps expand the Bluetooth ecosystem to include very low power health and fitness sensors enabled by Bluetooth.

Broadcom’s Bluetooth Low Energy (BLE) technology was recently showcased at the 2010 Mobile World Congress, and stands as testimony as to how the company is making Bluetooth more relevant to people's lives and expanding it to a new range of low power devices.

Broadcom said the new HDP profile enables mobile phones (and other devices) to conveniently connect to sensors and monitors for aggregating and displaying small amounts of data, allowing users to track the progress of workouts or monitor their heart rate, displaying this information on their handset screens.

Broadcom also said its BLE SoC solutions include extensive hardware and software innovations that will be made available across many of the company's Bluetooth products over the coming year.

Craig Ochikubo, Vice President & General Manager, Broadcom's Wireless Personal Area Networking line of business said, “We continue to introduce technology and products that expand the Bluetooth ecosystem, broadening the universe of devices that can connect to smartphones and other mobile products. Our expanded BLE offering gives the smartphone more direct insight into its owner's health and fitness, enabling a new level of personalization and life style enrichment than ever before possible."