Singapore, May 5, 2008: Oracle, the world’s largest enterprise software company announced the availability of Siebel Personalized Content Delivery (SPCD), a comprehensive closed loop marketing (CLM) solution that helps life sciences organizations plan, develop and execute more effective customer communication strategies that deliver increased value for customers.

 

The SPCD offers a solution for closing the loop at multiple levels using a customer-centric approach that helps gather unique, actionable insight. The application makes it easier for sales representatives to deliver high impact presentations that are tailored to individual customer needs by leveraging multimedia visualization content provided by marketing teams. As a result, sales teams are better positioned to deliver the right message to the right customer at the right time, helping to optimize each selling opportunity and improve customer acquisition, satisfaction, and retention.

 

“Today’s competitive environment is forcing life sciences organizations to transform their commercial models and redefine sales and marketing processes to maximize the value of every interaction with customers. SPCD offers companies a complete closed loop marketing solution to improve the quality of customer interactions and help grow revenues and market share,” said Mr Rajan Krishnan, Vice President, Product Strategy, Oracle Life Sciences.

 

The SPCD leverages Siebel Life Sciences CRM capabilities such as workflow, business rules and real-time decisioning technology while offering superior marketing measurement through cross-enterprise analytics. This reduces the need for duplicate infrastructure, costly integration and ongoing maintenance of custom code.