Singapore, Feb 1, 2008: Swedish biotechnology company BioGaia AB has said that it has decided to go on with the launch of its probiotic products on the Japanese market.
The company began pilot sales of soya drinks with its Probiotic Straw in Japan in the second quarter of 2007, and following positive feedback the company is now prepared to further develop the product line and continue the launch.
"Under the first half-year 2008, this venture is expected to further burden the result, but not at all to the same extent as earlier. The goal with this investment is to establish products with the BioGaia brand in the important Japanese market and in the long term, reach a good return with significant volumes," BioGaia said.
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