Updated on 17 August 2015
Founded in 1983, BBK Worldwide is a marketing consultancy firm specializing in patient recruitment for clinical R&D segments of the pharmaceutical, biotechnology, and medical device industries. In June 2015, the company had set-up a new office in Tokyo, Japan. An email interview by Anusha Ashwin of BioSpectrum with Toshio Mori, Managing Director of Operations, Japan, BBK Worldwide, explains about his responsibilities in establishing and growing the company's new Japan office.
Could you give the readers a small bio about yourself and the new office in Japan?
I was born and raised in Tokyo, Japan and I have worked in the medical device and the pharmaceutical industry for the past 25 years; work which included leading marketing operations for a top Japan-based medical device company. Early in my career, I worked in Germany and for an American medical laser device manufacturing company, which gave me the global experience to handle this new role at BBK Worldwide.
The new BBK office in Tokyo is located in close proximity to major pharmaceutical companies, and we're excited about the opportunities the new location offers to collaborate with our clients. My goal is two-fold: strengthen our relationship between BBK and Japan's local clients and vendors, and second to expand our footprint in Japan to create new partnerships and opportunities.
As a newly appointed MD for BBK Worldwide, what would be your role and how do you plan to steer the company to success?
My role at BBK is focused on business development and managing clients in Japan. The landscape is evolving, and I believe we are uniquely suited to help. Together, with the corporate team headquartered in Boston, Massachusetts, USA, we are committed to understanding all aspects of the clinical research ecosystem in Japan so that we can most effectively support clinical research through our suite of patient recruitment and retention services and solutions.