Updated on 26 April 2014
Mr Arjen Radder, president, Philips Healthcare, APAC
Mr Arjen Radder, president, Philips Healthcare, APAC, talks about Royal Philips' initiatives to make healthcare accessible to everyone with ease, in the wake of growing healthcare challenges.
Why has Singapore been chosen to establish the headquarters for the Royal Philips Hospital-to-Home (H2H) business?
Mr Radder: In the Asia-Pacific region, Singapore presents the right conditions to establish the competence center for our highly innovative Hospital-to-Home program. Singapore serves as a reference site for its established healthcare system and as the healthcare hub for the region.
Singapore care system is centered on the principle of shared ownership and joint responsibility between individual, family, community, and government for healthcare outcomes. Philips H2H shares that principle as well.
We seek to improve patient's involvement and increase self-management of health. Singapore's forward looking healthcare system encourages co-innovation between healthcare providers and industry players like Philips; that is why we chose to establish our regional base there.
What gave birth to this new innovation?
Mr Radder: Philips is dedicated to creating the future of healthcare by developing innovative solutions in partnership with clinicians and our customers to improve patient outcomes, to provide better value, and to expand access. Philips is uniquely positioned to facilitate optimal connections among care providers, enabling a shift from the traditional inpatient/outpatient mindset, to a single, quality-extended healthcare experience where recovery is shortened and the risk of re-hospitalization is lowered, especially for chronically ill patients. We have great expertise in healthcare data analytics, too, to enable predictive and timely interventions, delivering accurate answers at the time of need, and detecting critical issues before they become full-blown emergencies.
Philips understands that people would much rather stay at home than be admitted to the hospital due to high costs. We develop innovative solutions across the continuum of care in partnership with clinicians and our customers to improve patient outcomes, provide better value, and expand access to care. Therefore, we are focusing our innovation lens on clinical programs around re-admission avoidance. We call these Hospital-to-Home solutions that are tailored to the local care ecosystem and literally bridge the hospital and the home for a truly patient-centered care model.