Updated on 19 February 2014
In my own organization, concept-selling plays a crucial role in shaping the present and the future of the business. We constantly invest our energies and resources deeply into building the sales talent pool by focused simulation-based training and on-the-job learning interventions. Our learning and development philosophy is designed around the application of the Kolb's cycle and in David Kirkpatrick's four-stage model for measuring the effectiveness of training and its impact.
Sales in life-sciences : A viable career option
In conclusion, I would like to echo the words of the famous author Robert Louise Stevenson - "everybody lives by selling something!" My appeal to aspiring life-science students is that they need not bypass sales as a viable career option. In life sciences, concept-selling plays a pivotal role in building the fortunes of the organization, where the true value of innovation is brought to the market in reality.