Updated on 29 October 2013
The various solution themes that could be used as potential interventions can be viewed here: (Cognizant - Solution Concepts).
Pharmaceutical companies need to manage the balance between a need for more granular information and insight that is concise and relevant. As the sector develops more complex business and operating models, these companies need deeper information about the patient, the payer, and the provider. The timing and quality of decisions, backed by robust data analysis, would place successful companies ahead of the others. Hence, to explore creative ways of accessing, sorting, structuring and interpreting data, the right combination of process and technology interventions is of paramount importance.