Phosphagenics is also leveraging on this platform technology to launch other personal care brands like Elixia and BioElixia, both of which will incorporate TPM technology and deliver actives into the skin. Pivotal human trials of Phosphagenics' TPM oxycodone patch are expected to begin in Australia during December 2011 and continue until 2013.

The BodyShaper Cellulite Contour Crème launched in May 2011 uses the company's proprietary platform technology to deliver fat reducing molecules into the skin. The product includes the proprietary anti-fat peptide AOP9604 (which has been licensed to Phosphagenics) and two other lipolytic molecules, caffeine and forskolin.

"The results showed a marked reduction in the appearance of the cellulite at the application sites (up to 40 percent after four weeks and up to 56 percent after eight weeks). There was also improvement in skin elasticity and hydration and, 90 percent of the women involved reported a perceived improvement in the visible appearance of their cellulite," says Dr Ogru.

He says this has become a bestseller. "This revenue generating business has been launched with great success in Australia, and has recently entered the Asian markets," he adds.