Updated on 21 October 2014
Mr Anand Shirur, CMD, South Asia & China, Convatec
Singapore: Speaking to BioSpectrum, Mr Anand Shirur, CMD, South Asia &China, underscores ConvaTec's India mission and its role in transforming the Indian healthcare sector. Excerpts:
Q. ConvaTec is well known globally, but the company has only recently set operations in India. How do you see the Indian market?
In India we started the business in 2012, headquartered at the World Trade Center, Bangalore. In the first year of our operations, in 2013, we had 52 products selling in the market. However, this figure has multiplied substantially and now, in 2014, we are selling around 400 products in the market. In India, we are experiencing fantastic growth. GDP is growing on an average by 6-7 percent. Being an emerging market, opportunities are big here. The wound care market alone is worth $280 million. We have world-class products and are targeting the 32 percent population present across India and China. Our products are used by surgeons and vascular doctors, oncologists, critical care specialists, and endocrinologists. We have received an overwhelming response from the medical community.
Q. What are the unique products that ConvaTec is bringing into the Indian market?
Our aim is do something different for the country. We realized that there is minimal knowledge about the usage of our products in the Indian market. In order to train nurses and medical practitioners, who eventually take these products to the end users, we have built a state-of-art wound clinic here.
This wound clinic is equipped with recent diagnostic capabilities, products, and trained staff who can treat critical conditions like diabetic foot ulcers, venous foot ulcers, and surgical wounds. All protocols and standards used in the clinic are FDA approved.
In the past 6 months, we have treated 1,300 patients and have developed over 600 case studies. We have saved the limbs of at least 10 percent people suffering from critical wound injuries. We have signed an agreement with Ramaiah Medical College to build a wound clinic in their campus. Plans are afoot to advance these clinics to major cities like Delhi, Mumbai etc. We pioneer this in Asia and through this, we are contributing to the development of healthcare in India.
Another key initiative ConvaTec has undertaken is the development of a ‘home care model'. With increased life expectancy and an ageing society, the model of healthcare is developing as homecare or "Healthcare at Home". We have inked a pact with one such specialty called Healthcare at Home, promoted by Mr Anand Burman. We have also built a training center at the WTC in Bangalore and have conducted 167 training programs last year.