Himalaya enters nutraceutical segment

Updated on 29 June 2012

In order to make the supplement more attractive towards its target population, HiOwna-Jr. has been launched in two flavors strawberry and chocolate.

A recent Frost and Sullivan report suggested that the nutraceutical expected to reach $2731 million in 2016 at a CAGR of 13.0 percent. Of this, the nutritional and health supplements are the largest sub-category accounting for 64 percent of the market.

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Vidyashankar 11 September 2012 at 07 PM

Future belong to ayurceuticals even many nutraceuticals are derived from former!!

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