Updated on 6 November 2013
"Before, our business model focused on the top two tiers. We can do business with them, but since access to medicine is quite important to us, we want to expand this to middle-income and low-income class. By doing so, we can satisfy the people in India, and also make the business model sustainable," Sasaki added.
Speaking about the IP conditions in India, the company's corporate officer for Asia region, Yuji Matsue said, "We believe that IP is important, fair competition is important, but access to medicine is more important in developing or emerging countries. Therefore, at this moment, we are thinking that it is very important to provide a novel product for affordable price."
He added that the company's strategy to make profits with differential pricing will become key in emerging markets.