Updated on 18 October 2013
"Our US sales and marketing team have segmented the market to focus the sales force and resources on the clinicians who are treating the largest number of bladder cancer patients. This includes large commercial payers and the Centre of Medicare and Medicaid Services (CMS), which provides healthcare for 100 million people or nearly a third of the American population. Other key sales targets include the Veterans Administration (VA), Health Maintenance Organisations (HMOs) and Large Urology Groups (LUGS) who are the point of contact for many patients presenting with haematuria (blood in the urine) which is an early indicator of possible bladder cancer," said Ms Jackie Walker.
Pacific Edge chief executive officer Mr David Darling said the building blocks were in place to achieve commercial success in the US, the world's largest health market. "We are now starting to work with leading patient advocacy groups create patient awareness to compliment the growing uptake by clinicians," he added.
"With Cxbladder available to patients in New Zealand, Australia and now the US, patients who have cancer quickly become very aware of the long road of care management that is likely to be needed in their disease management and the extensive and invasive nature of the disease monitoring process. As they gain an understanding of Cxbladder and its non-invasive urine sample process they are becoming strong proponents of our test," Mr David Darling said.