Updated on 14 August 2013
Swiss drug major Novartis is now caught in the middle of the bribery storm in China, after a sales representative of the company making shocking revelations about operations in China.
Singapore: Even as Big Pharma in China is surrounded by bribery allegations and investigations were just initiated against French drug maker Sanofi in the country, yet another scandal is unfolding. A former sales representative of Swiss drug maker Novartis has made shocking revelations against the company's operations in China. The company is alleged to have offered bribes to doctors in some Chinese hospitals to drive sales for one of its oncology medicines.
As per a report published in the 21st Century Business Herald, the saleswoman identified by the pseudonym ‘Li Li' used to work for Novartis. She claimed that she was ordered by her manager to secure $104,839 of sales of Novartis' Sandostatin LAR by providing ‘funds' to doctors. She said that the sales targets of Sandostatin LAR, that is used to treat rare cancers of the stomach, intestine or pancreas, were raised every month.
She further was reported to have said that she had started having a feeling that she could not achieve the sales target for July and her superior advised her to give kickbacks to doctors prescribing five doses of Sandostatin LAR and secure 50 doses of sales by spending 50,000 yuan in June and July. She said these sales targets were hard to meet under ‘ordinary practices,' meaning medical training for doctors to raise their awareness of Novartis drugs and thus lift sales, the news report said.
She further revealed that she was also asked to persuade doctors to prescribe the drug to patients with off-label diseases, or illnesses not included in the list of those targeted by the medicine.
The report further quoted Li Li as saying that she had filed for a termination of her labor contract with Novartis in Beijing after she had not received a proper response to her request to resign.