Updated on 17 July 2013
Abbott Laboratories will push its best brands and focus on nutrition and over-the-counter drug portfolios
Singapore: Pharma major Abbott Laboratories has unveiled its strategy for the Indian market, claiming that it will push its best brands and focus on nutrition and over-the-counter drug portfolios. The company has clarified that issues like intellectual property and compulsory licences are not relevant for them.
"Abbott is extremely committed and this is not just a cliche. We are strongly committed to the Indian market across all its different divisions," said Mr Bhasker Iyer, divisional VP, Established Pharmaceuticals Division (EPD), Abbott.
Abbott, which sells very few patented drugs in the country emphasized that the issue of intellectual property hasn't troubled. The company however believes that India's share in the overall generic business is likely to rise in the future.
"Today, Abbott is only 30 percent in the US, 30 percent is in developed countries outside the US and the remaining 40 percent is from the emerging markets. We expect that by 2015, 50 percent of the sales will come from the emerging markets," Mr Iyer said.
Abbott's India team has pointed out that it will focus on managing its existing brands and use its sales force to push its existing portfolio across segments.