Perlong Medical, also known as Nanjing Perlove Medical Equipment Company (for functioning in the overseas market), was established in 1993, in Nanjing, the capital of Jiangsu province of China. It specializes in R&D, manufacturing and marketing of various kinds of equipment, including medical equipment, clinical diagnosis reagents and fast diagnosis products.

Perlong, which owns nearly 11 subsidiaries and follows the principle of 'Cherish Your Life and Care About Your Health' is rooted with the spirit of 'development, innovation, pragmatism and consolidation'. All the products of Perlong Medical have been awarded ISO 9000, ISO 13485 quality management system certification, CE certification and TüV quality system certification (offered by the Rheinland Group). Their products are popular across the world market, especially in Asia, Middle East Asia, South America, East Europe and Africa.

Mr Keven Wang, who is the export manager, responsible for the Asia operations of Perlong Medical/Nanjing Perlove Medical Equipment Company, China, talks to BioSpectrum Asia about the company's activities, achievements and hurdles faced and the future plans. Excerpts from the interview:

What are your focus areas and objectives in Perlong Medical?
Perlong Medical specializes in R&D and marketing of various kinds of medical equipment, such as X-ray machines, related instruments, clinical laboratory equipment, blood analyzers, clinical diagnosis reagents and hematololgy reagents.

What is your customer base? How do you work towards developing the same?
Perlong Medical is a leading manufacturer and seller of medical equipment both in China and overseas. We maintain a good communication channel with our potential customers in order to develop our customer base further. We not only establish and maintain contacts using email, phone and Skype, but also take the help of innovative web-based services, such as Alibaba and Made-in-China. We also put in a lot of efforts to develop our network of distributors and clients.