Updated on 23 August 2013
The company presently assesses four lifestyle disorders: diabetes, obesity, cardiovascular diseases and stroke. Each test is priced at $148 (Rs 7,999) and there is a value option of $185 (Rs 9,999) for all four tests. Since the launch of its first product, the company has garnered close to 100 customers, with more than 50 customers joining within two months of the launch. It is also in talks with hospitals and healthcare providers to offer the service through them.
A technology that can screen genetic information of a person and tell which diseases he or she may be susceptible to can go a long way in helping doctors suggest lifestyle changes or preventative steps to avoid them. Moreover, if information on a person's DNA is available, it can help decide which medicines will best suit the person or which medicines will have side-effects. XCode Life sciences has brought this to India. It uses saliva sample to extract DNA in order to predict diseases that a person may be prone to or is likely to get.
"We have tried to make our product and service as simple and painless as possible," says Dr Mohammad. The customer can call a toll-free number to have the saliva sample picked up. In four-to-six weeks, the report that contains details like the person's risk to diseases, metabolic profile and customized plan to prevent or delay the onset of chronic illnesses is sent. The analysis uses data from the field of genetic research as current as April 2012 and the company also provides access to counselors for advice.
XCode's service is uniquely designed for Indians, keeping in mind their cultural mindset, genetic predisposition and lifestyle. "It is the first time that DNA and wellness is being combined," he says. "At every step, we keep in mind that our customers are primarily of Indian origin. So for example, we customize our nutrition plan to suit palates and habits of the subcontinent."
Going forward, it plans to tell exactly when a disease will occur in a patient's life-cycle. "We plan to build sophisticated models that will accurately predict the onset of a disease. We believe in the next two-to-three years we should have accumulated enough data to answer such questions," says Dr Mohammad. In 2013, XCode is getting ready to introduce a service model for cancer.