Updated on 22 May 2012
After spending over two years, meeting and talking to various dealers and distributors, New Delhi-based Future Bio-science was made the exclusive distributor in 2005, and since then we have not looked back.
As they have a great network and know the India market and customer base very well, they have increased their sales year-on-year at an extraordinary rate. The technical sales staff of Cleaver Scientific provides support to their sales and marketing persons in finding and expanding the customer base.
What major products do you offer currently in the India market?
Mr Cleaver: Primarily, the products are vertical and horizontal gel electrophoresis equipment used to separate proteins and DNA for use in markets such as research, diagnostics and biopharmaceuticals.
We also offer accessories you would associate with gel electrophoresis, such as power supplies, pipettes, general laboratory products and other consumables such as agarose.
What is the USP of these products that makes them different from other competitive products?