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Medical Technology  Products  Story
OrthoAccel signs distribution deal in Australia, S Korea

Singapore, Aug 25, 2010: OrthoAccel Technologies has finalized distribution agreements with key partners in Australia and South Korea. Australian company, AB Orthodontics and Inno Dental and Medical Corporation (Inno DMC), based in Seoul, will sell the AcceleDent System in their respective countries.

The AcceleDent System is currently being sold to select orthodontic specialists in the United Kingdom, where it was introduced last year through a limited release market program. The lightweight device, used to speed up the rate of orthodontic treatment, is intended for 20 minutes of daily use. Patients simply bite down on the mouthpiece to hold it in place, which allows freedom of the hands to engage in other routine.

Mr Mike Kaufman, pvice president of Marketing and Business Development for OrthoAccel, said, "Australia and South Korea are key international markets for us and allow us to develop product awareness and success stories in advance of a future release in other international markets and the United States."

This distribution agreement between OrthoAccel and AB Orthodontics formalizes the intent to partner together, that was reported by the two companies in May 2010. “The AcceleDent device has received much positive interest from the Australian orthodontic community including academics and researchers. Some orthodontists have reported excellent initial results, especially in cases where tooth movement has been very slow or virtually unachievable,” said Mr Andrew Binns, managing director, ABOrthodontics.

The agreement with Inno DMC marks OrthoAccel's first movement into the Asia Pacific region.  Mr Sung-ku Hong, CEO of Inno DMC, said, “AcceleDent is an exciting and new innovative technology with the potential to offer significant time savings to the patient and practice efficiencies to the orthodontist.”

Although commercial sales are not anticipated until next year because regulatory details must be finalized, efforts to begin increasing awareness and educating dental professionals is expected begin immediately.

 

© BioSpectrum Bureau
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