Singapore, Dec 15, 2009:  AlphaRx Inc., an emerging biopharmaceutical company utilizing proprietary drug delivery technology to develop novel formulations of drugs, has named Ms Ruby Hui as President of China Operations. In this role, Ruby will be responsible for managing AlphaRx operations in China, which include developing new business and implementing business practices that support AlphaRx's Pan-Asian initiatives.

 

Ruby has extensive experience in marketing and project management. Ruby was senior project manager at New World Development, a multi billion investment holding company with interests in health care, pharmaceuticals, property development, hotels, infrastructure, telecommunications and retailing in Hong Kong and China. Before joining New World, Ruby held various positions at Chinese Estate Group, a multi billion investment holding company based in Hong Kong that is run by Ruby's family members.

 

"The potential within the greater China region is enormous.  I look forward to leading AlphaRx China towards leveraging the momentum that is building in the region and driving this company to new heights," said Ruby.

 

"I am confident that Ruby's extensive leadership and China experience as well as her high energy and proven track record will further accelerate our rapid growth in China and bring the organization to new heights," said Michael Lee, President & CEO of AlphaRx. "The timing is of great significance as the new China economic dynamic increases the demand for pharmaceuticals."

 

Ruby is an active investor in AlphaRx and has invested over $2 million into AlphaRx and its Hong Kong subsidiary.